Harrah's Cherokee Center Asheville
Harrah's Cherokee Center Asheville is the City of Asheville's downtown entertainment complex, home to the ExploreAsheville.com Arena and the Thomas Wolfe Auditorium. Formerly the U.S. Cellular Center, it took its current name in early 2020 through a naming-rights deal with Harrah's Cherokee. The venue books concerts, comedy shows, sports and community events. The Ingles Southern Conference basketball championships are played here each spring, and in November 2025 the city announced a new 10-year agreement that keeps the tournament in Asheville through 2035. The center's own website carries the event calendar and ticket information.
Contact Info
87 Haywood St, Asheville, NC 28801, USA
Asheville, NC
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