Holly Jolly Celebration & Christmas Parade in Black Mountain

Holly Jolly is the Black Mountain Swannanoa Chamber of Commerce's holiday kickoff in downtown Black Mountain. The Chamber's calendar lists Friday, December 4, from 5 to 9 p.m., and its Holly Jolly page says the celebration runs the first Friday and Saturday of December, with the Christmas parade closing out the weekend.

Explore Asheville's 2026 holiday release describes shops open late, carolers, live entertainment and a visit from Santa on Friday, followed by the Black Mountain Christmas Parade down State Street on Saturday, December 5. The Chamber also lists music, dancing, food trucks and a new Christmas Window Display Competition, with a visitor map for the decorated storefronts through December.

Details are on the Chamber Holly Jolly page.